Utilising our new strategic platform 'Beautifully Biodiverse', we were tasked with creating new packaging for Yealands Reserve Wine range that brings this story to life for consumers around the world.

After visiting the Marlborough estate, we identified it as almost a wildlife ‘Reserve’ in its own right. Our solution was to devote many days with a large team on-site, foraging, collecting, and documenting the abundance of flora and fauna for a profoundly authentic visual story.

This imagery was painstakingly edited, retouched, and sorted for use on the labels. Individual imagery was carefully selected to match different wine varietals and flavour cues within the range giving the Wine varietals their own personalities within the same design framework.

The labels themselves feature collections of carefully curated natural assets from the vineyard. These are dynamically arranged to encapsulate, and burst from the Y motif which is a homage to the iconic white limestone road that encircles the vineyard. The outcome is labels that reflect the flavour profiles of individual varietals while taking consumers worldwide on a journey to the Marlborough Estate.