Unordinary crafted a packaging solution that offers consumers a clear and fresh choice in a very crowded, price driven ‘me too’ category. Designs that look great in the chillers while breaking category conventions in a nicely disruptive way. Theres always that balance; to be respectful of the equity that an iconic brand like Mr Chips has, and taking it into a new era with a real point of difference, such as their delicious new restaurant-quality Agria range. This is a brand that you remember from when your dad took you to speedway for some mean-as crashes and hot chips – being taken to a new generation that appreciates good old-fashioned ingredients, but with even greater expectations of quality and freshness.