Brewers of Beer.
Rudi’s is an Auckland craft brewery set up by the descendants of Dutch hop scientist Dr. Rudi who immigrated to New Zealand and created the popular Super Alpha hop. We matched each variant with it's colour when it is poured and presented it on pack similar to a pantone colour swatch. Working with Dutch illustrator Timo Kuilder we created a unique personality and style which connects with their origins and differentiates their brand clearly in the increasingly crowded craft beer market.