Pure Perfection.
Unordinary was tasked with refreshing Mr. Apple to align with the new brand positioning of ‘Pure Perfection’. This mantra articulates their commitment to the highest quality at every point of each individual apple’s journey to market. Reimagining the brand in a more contemporary setting we delivered a new design system, colour palette, photography suite, and graphic assets as tools to take Mr. Apples’ amazing story to the world.