The Edge is big part of young New Zealanders’ daily lives. The hosts open the window to a world of music, excitement and glamour, as well as large doses of crazy, on the edge antics. A new brand refresh and design system brings that to life with a striking style that reflects the energy of a radio station that’s like a 24-hour non-stop party. The platform is flexible enough to showcase our hosts’ big personalities through to the biggest pop stars from across the globe. The brand now owns excitement at a glance.