Longacre is a new challenger brand developed for Balle Bros. The Balle family have been growing vegetables in and around the Franklin region since 1919. The children of Bernie and Norah Balle were raised out in the paddocks, growing and harvesting potatoes and onions. Life was a simple but hard working one. Balle Bros as it is known today is the culmination of efforts from immediate family along with their family of staff.

We created a new brand and positioning from scratch that was then translated into multiple packaging formats across the fresh and frozen vegetable categories in Costco New Zealand. The end result is a consistent and cheerful identity that communicates a business dedicating to growing the best veggies New Zealand can offer, because for a better future you need to cultivate great.