Well Foundation
The ripple effect.
Established in 2014, Well Foundation is the official charity for North Shore and Waitākere Hospitals.
Inspired by the restorative qualities of water and the surrounding Waitematā and Kaipara Harbours, the Well Foundation’s brand identity is centred around the idea of the ‘ripple effect’—where even small acts of generosity can create far-reaching impacts across our communities.
Copywriting
Brand Identity
Creative Direction
Brand Guidelines
Brand Story
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