Functionally, NZME stands for New Zealand Media and Entertainment, but the ‘ME’ – reflects the nature of a brand that talks to New Zealanders in different ways, always authentic and relevant to their lives. The driving idea behind the brand identity was ‘At The Centre of New Zealand Connections’. By putting the consumer at the centre of how they want to customize content, as well as being in tune with what New Zealanders want, we bring back local relevance and flavour. This helped inform the brand architecture as well, moving away from what had been a traditional top down and hierarchical structure, to a more active structure, with NZME always at the heart of its powerbrands. The NZME brand is fuelled by creativity and originality. We designed a system that would frame the amazing content. One brand with many expressions, alive and teeming with content.
New Zealand Best Design Awards Bronze Medal Winner Large Scale Identity