At Boy & Bird flavours fly free. It’s a fresh new take on a free-range bird. The idea grew from Mike’s childhood on the farm, and the desire to deliver a unique little escape on Ponsonby’s main strip – the idea of a boy and a bird on an adventure. The identity and name have a sense of playful nostalgia and joy, referencing the small-town diner, and share a playful simplicity that relates to the simplicity of the fare being offered.
We created a manifesto that would reflect Boy & Bird’s underlying ethos. In real life, the “boy” is Mike van de Elzen and the “bird” is co-owner Marie Colosimo, one of Auckland’s most experienced front-of-house stars.